Salesforce Nonprofit Cloud is a complete CRM equipped with a comprehensive set of integrated tools and applications built on the Salesforce platform. It is a unified platform designed specifically for nonprofit organizations to streamline their operations, like fundraising, donor management, delivering programs, and measuring impact. By bringing data together, it enables nonprofits to work more efficiently, nurture stronger relationships, and make data-driven decisions.

Eligible nonprofits receive 10 free Nonprofit Cloud or Sales/Service Cloud licenses, giving access to enterprise-grade tools at little to no cost. This means nonprofits can use the same powerful technology as leading businesses, but tailored to their missions.

Nonprofits differ from for-profits by focusing on a social cause instead of profit. Their income is reinvested into programs and services, benefiting communities in areas like healthcare, education, humanitarian relief, and more. Nonprofits today operate in an increasingly complex world. Donors expect personalized engagement, grantmakers and funders demand measurable outcomes, and organizations must safeguard sensitive data while maximizing limited resources. To help nonprofits meet these challenges, Salesforce introduced Nonprofit Cloud (NPC)—a purpose-built CRM designed to unify fundraising, program management, grantmaking, and impact measurement on a single secure platform.

Key Capabilities of Salesforce Nonprofit Cloud

For over a decade, the Nonprofit Success Pack (NPSP) has been the go-to CRM for more than 40,000 nonprofit organizations worldwide. While NPSP was groundbreaking, it required significant customization and third-party add-ons for areas like grant management, volunteer tracking, and outcome reporting. As nonprofits faced growing data complexity, increasing donor expectations, and rising cybersecurity risks, the need for a more comprehensive, integrated platform became clear.

1. Fundraising and Donor Management

Nonprofit Cloud provides a 360° view of your supporters, allowing fundraising teams to manage relationships, track giving history, and drive engagement through data-driven campaigns. Dedicated apps streamline:

• Fundraising Operations: Efficiently process gifts, commitments, and donor updates.
  
• Donor Engagement: Manage multi-channel campaigns and analyze donor interactions.
  
• Philanthropy & Partnerships: Cultivate major donors and institutional partners.
  
• Fundraising Strategy: Monitor progress, evaluate trends, and plan future campaigns.
  

With unified data, teams reduce duplication and maximize efficiency, ultimately raising more funds with fewer resources.

2. Program and Case Management

Beyond fundraising, Nonprofit Cloud empowers organizations to deliver and track the services that drive their missions. Features include:

• Program Management: Manage programs, benefits, and disbursements on a standardized data model.
  
• Case Referral & Intake: Simplify participant onboarding and case conversion.
  
• Personalized Care Plans: Tailor services for each participant, starting from customizable templates.
  
• Outcome Management: Define and measure program impact to share with funders, boards, and communities.
  
• Interaction Summaries & Notes: Securely capture client conversations and case updates.
  

Whether it’s operating a food bank, delivering health services, or running youth programs, NPC gives nonprofits the tools to manage impact with precision and accountability.

3. Grantmaking

Grantmaking is all about driving meaningful change and turning resources into measurable results. Nonprofit Cloud streamlines the entire process with purpose-built tools for planning, application management, and outcome tracking. Through an integrated grantee portal, applicants can easily submit and manage information, reducing paperwork and confusion. At the same time, funders gain clear visibility into results, strengthening trust with grantees and helping organizations demonstrate the value of their investments to boards, stakeholders, and communities.

4. Impact Measurement

For nonprofits, impact is everything—it’s the proof that their work is making a difference. With Nonprofit Cloud’s built-in Outcome Management tools, organizations can connect outcomes directly to specific programs and funding sources. This makes it easier to track progress, show funders exactly how resources are driving change, and refine strategies for even greater results. By turning data into clear evidence of impact, nonprofits can strengthen trust, secure more support, and stay focused on their mission.

5. Security and Data Integration

Data is the lifeline of every nonprofit—and protecting it is non-negotiable. With nearly 7 in 10 nonprofits reporting a data breach in recent years, security is a top priority. Nonprofit Cloud is built on Salesforce’s enterprise-grade protections, offering strong identity verification, compliance features, and privacy safeguards to keep sensitive donor and program data safe.

Beyond security, NPC also makes life easier by connecting seamlessly with accounting and financial systems through the Accounting Subledger, ensuring your fundraising, program, and financial data always stay in sync. This alignment reduces errors, saves time, and gives leadership a complete, trustworthy view of organizational health.

What Makes NPC Different?

Salesforce Nonprofit Cloud stands out because it’s comprehensive right from the start. Unlike NPSP, which often requires heavy customization and third-party add-ons, NPC is designed as a complete solution out of the box. It also taps into Salesforce’s broader industry innovations—like Health Cloud and Financial Services Cloud—bringing enterprise-level tools directly into the nonprofit space.

For instance, a food bank using NPC can not only track donations and manage volunteer schedules but also streamline food distribution and report back to funders with clear, measurable impact.

Importantly, NPC isn’t just an “upgrade” to NPSP—it’s a fresh reimplementation that gives nonprofits the chance to modernize their systems, migrate data strategically, and benefit from Salesforce’s billions in ongoing R&D. While Salesforce continues to support NPSP, organizations looking for future-ready technology and long-term scalability will find NPC to be the clear next step.

Benefits of Nonprofit Cloud for Organizations

• 10 free Salesforce licenses for eligible nonprofits (Nonprofit Cloud or Sales/Service Cloud).
  
• Unified CRM for nonprofits covering fundraising, programs, and grantmaking.
  
• Data-driven insights to improve donor engagement and program delivery.
  
• Flexibility to scale as nonprofits grow and adapt to change.
  
• Future-proof technology with Salesforce’s continuous updates and innovation.
  

Moving Forward with Salesforce Nonprofit Cloud

Nonprofit Cloud isn’t just another CRM—it’s a platform designed to help nonprofits meet today’s challenges and prepare for tomorrow. With free licenses for eligible organizations, enterprise-level security, and continuous innovation from Salesforce, nonprofits of all sizes can access technology once reserved for the world’s largest companies.Whether your organization is brand new to Salesforce or currently using NPSP, NPC offers a future-ready path to manage fundraising, deliver programs, and measure outcomes—all on a single platform.